What Is the Ford President's Award?

Across the nation, the Ford President’s Award signifies something truly special. Awarded yearly to approximately 400 out of roughly 5,000 dealerships in the U.S., this highest level of recognition is earned only by dealerships that earn exceptional satisfaction and sales efficacy ratings. The foundation of the award rests on one overarching achievement — a customer experience of the highest quality.

A Legacy of Excellence at Wickstrom Ford

Every year from 1992 to the most recent award in 2024, Wickstrom Ford has been named as a Ford President’s Award winner — the longest active streak of any Ford dealership in the U.S.

We’re humbled to receive this recognition, but that satisfaction is multiplied as we see enduring results in our reputation, team, and customer satisfaction from a holistic approach to excellence. Since the early 1960s, the Wickstrom family has worked tirelessly to create a singularly exceptional car-shopping experience for drivers across the northwest suburbs of Chicago, and the Wickstrom Ford part of the story begins with its establishment in 1984. We’re guided by the Wickstrom core values and guiding principles that apply to you, our employees, and each other:

1. Continuously create opportunities for our employees and their families to excel economically, professionally, and personally.
2. Never let a teammate fail.
3. Everyone who comes into contact with our organization is our customer.
4. Exceeding customer expectations is the way we do business.
5. Our employees, our facility, and the environment we create reflect our professionalism and commitment to these values.

Learn more about the history of Wickstrom Ford to see how we fit into the Wickstrom family legacy of automotive excellence.

Award Eligibility Requirements: How Dealerships Qualify

Earning the Ford President’s Award takes a robust commitment to excellence at every level of a dealership. Customer experience satisfaction, measured through 60 or more OneCX surveys and a higher-than-average Net Promoter Score (NPS), is the foundational component of the award. Additionally, dealerships which qualify for the Ford President’s Award must demonstrate that they can efficiently connect you with the exact vehicle you want, with 100 percent or better sales effectiveness, meeting and exceeding everyone’s goals in the process.

In summary, Ford President’s Award winners must achieve…

• …100 percent or better sales effectiveness.
• …60 or more OneCX survey completions.
• …a higher-than-average group NPS.
• …consistent performance in the Ford Commitment Program.

Customer Satisfaction Comes First: Our NPS Tell the Story

Our higher-than-average Net Promoter Scores (NPS) tell a rich story of satisfied customers and so much more.

Dealership NPS are created by customer feedback to a single question — how likely they are to recommend shopping at the dealership to someone else on a scale of zero to ten. Responses ranging from zero to six are categorized as detractors who are unhappy with the dealership and would recommend against visiting it, sevens and eights are neutral, and nines and tens are highly likely to promote the dealership to their friends, neighbors, and family. To calculate the final NPS number, the percentage of detractors is subtracted from the percentage of promoters.

In order for us to qualify for the Ford President’s Award with higher-than-average group NPS numbers, we rely on your feedback. As we create a next-level sales and service environment, our legacy of Ford President’s Awards demonstrates that you are consistently ready to return and recommend these services to others.

Why Shoppers Choose Wickstrom Ford Year After Year

To create the type of car-shopping environment that you want to promote to others, the team at Wickstrom Ford operates with three goals we call The Wickstrom Way. First, we streamline your shopping experience and communication with one point of contact throughout your entire research, consideration, and finalization process. Second, we remove the stress of negotiation with one fair market price on each vehicle in our inventory. And third, we strive to honor your time and have the paperwork completed for your lease or purchase in approximately one hour.

How We Earn This Award Year After Year

The personal, transparent, customer-centric approach of The Wickstrom Way has helped us build a sterling reputation for customer satisfaction. As you consider which Ford vehicle is the best option for your lifestyle, your dedicated Wickstrom Ford representative will be available to guide you through each step of the process, offering in-depth answers and friendly service each step of the way. The competitive fair market pricing on each model, created via advanced software, provides you with a transparent, stress-free buying experience, whether you pick a new or used model

If you are visiting us for automotive service, enjoy a wide range of flexible options to get your vehicle the care it needs. Stop by during our open hours for routine maintenance work with our Quick Lane® service. For drivers in the Barrington, IL, area, pickup and delivery service options may work better for your busy lifestyle. Routine service is also available via mobile service offerings right in your driveway. We also make service visit pricing at our dealership transparent with an upfront menu of available services and their cost.

For more information about how we strive to create a special customer experience for each visit, see our “why buy from Wickstrom Ford?” page.

Our Customers Make This Possible

While Ford creates the exceptional vehicles you know and love, and the team here at Wickstrom Ford helps connect you with the model that you want, the Ford President’s Award is also a credit to you. Without the relationships we foster with loyal customers like you, earning the Ford President’s Award would never be possible.

So, from the bottom of our hearts — thank you!

Explore the Ford Experience at Wickstrom

Wickstrom Ford is proud to be your local Ford dealership in Barrington, IL. Browse our current inventory to find the new Ford truck, car, or SUV you’ve always wanted, then schedule a test drive to lock in a time for your visit. If your vehicle is in need of routine maintenance or repairs, turn to the experts in our Ford service center and schedule a service visit at a time that’s convenient for you. To plan your sales or service visit, see our hours and directions.

Request more information about any of our available services or models online or speak with your dedicated Wickstrom Ford representative on the phone at (847) 381-8850.